Japanese Global Strategy: Overseas Operations and Global Marketing

Katsuo Yamazaki

Anno: 2019
Rilegatura: Hardback
Pagine: 184 p.
Testo in English
Dimensioni: 210 x 148 mm
Peso: 395 gr.
  • EAN: 9781137497369
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

Approfitta delle promozioni attive su questo prodotto:

€ 66,30

€ 78,00

Risparmi € 11,70 (15%)

Venduto e spedito da IBS

66 punti Premium

Disponibile in 10 gg

Quantità:
Descrizione
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.