Kodachrome: How Two Guys Named Leo Changed Photography

di Allan Weitz (Autore)

Chin Music Press, 2026

Kodachrome: How Two Guys Named Leo Changed Photography is more than a photography book. It’s also the perfect book for students of advertising and marketing.  Through the use of 70 years of print advertising, Kodachrome: How Two Guys Named Leo Changed Photography shows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.  Kodachrome: How Two Guys Named Leo Changed Photography is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture.  The book features a chapter about  Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject.  Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they’ll be interested in this book too!

• Autore: Allan Weitz
• Editore: Chin Music Press
• Anno: 2026
• Rilegatura: Hardback
• Pagine: 112 p.
• Dimensioni: 254 x 177 mm
• EAN: 9781634050944

Testo in English