Website Wealth: A Business Leader’s Guide to Driving Real Value from your Analytics

Your website should be printing money. Is it? Most business owners have no idea what their website is really doing. They look at vanity metrics, guess at what's working, and hope for the best. Spoiler: hope is not a strategy—and it's costing you serious money. Website Wealth is the straight-talking, outcome-driven guide that shows you how to turn your website from a static brochure into a 24/7 sales machine. Philippa Gamse has reviewed over 5,000 websites and helped companies uncover millions in missed revenue. In this book, she shows you exactly how to identify what's working, fix what's broken, and turn raw data into high-leverage business decisions. You'll learn: Why most websites underperform—and how to tell if yours is one of them. How to find and fix the silent leaks draining your leads and sales. The questions to ask that reveal where your site is making (or losing) money. Why more traffic isn't always the answer—and what to do instead. How to use simple, clear insights from your website data to drive real growth. This isn't a book about analytics. It's about making better business decisions using the tools you already have—without drowning in data or wasting time on reports no one reads. Whether you're a seasoned entrepreneur, a startup founder, or a business leader with a team, this book will help you finally take control of your website and make it work as hard as you do. No fluff. No tech jargon. Just the stuff that moves the needle.