Lean, Ethical Business Communication

Linda MacDonald, Binod Sundararajan

Anno: 2016
Rilegatura: Paperback / softback
Pagine: 256 p.
Testo in English
Dimensioni: 228 x 179 mm
Peso: 418 gr.
  • EAN: 9780199011216
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Lean, Ethical Business Communication shows how a focus on five key elements - strategy, content, outcome, presentation, and ethics - generates effective business communication. Using a series of immersive case studies drawn from the fictional tech company APPFORMS, the authors help students apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, from employment communication to reports, presentations, social media, and more. The text is packed with models of business communication, but also examines rhetorical strategy throughout, which extends students' skills in assessing the audience and selecting the best mode of delivery for any communication situation. Each chapter is supported by a wealth of end-of-chapter pedagogy, including summaries, discussion and critical thinking questions, and writing advice, making Lean, Ethical Business Communication the ideal resource to help students become successful, confident communicators.