Luxury Online: Styles, Systems, Strategies

Uche Okonkwo

Anno: 2008
Rilegatura: Hardback
Pagine: 360 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 739 gr.
  • EAN: 9780230555365
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Descrizione

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.