Make Your Website Work for You: How to Convert Your Online Content into Profits

Jeff Cannon

Anno: 1999
Rilegatura: Paperback
Pagine: 240 p.
Testo in English
Dimensioni: 235 x 190 mm
Peso: 421 gr.
  • EAN: 9780071352413
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Studies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is "what makes good web content and what doesn't"? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue? The author shares his proven methods for building content that responds to the changing needs of the consumer and offers proven strategies for bringing consumers and products together on the Web.