Managing Markets and Customers: Revised Edition

Elearn

Collana: Management Extra
Anno: 2008
Rilegatura: Paperback / softback
Pagine: 132 p.
Testo in English
Dimensioni: 298 x 210 mm
Peso: 499 gr.
  • EAN: 9780080557397
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 40,06

€ 43,08

Risparmi € 3,02 (7%)

Venduto e spedito da IBS

40 punti Premium

Disponibile in 4/5 settimane

Quantità:
Descrizione

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.