Marketing de Guerrilla

di Jay Conrad Levinson (Autore)

Steve Savage (Autore)

Morgan James Publishing llc, 2009

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century.

• Autore: Jay Conrad Levinson, Steve Savage
• Editore: Morgan James Publishing llc
• Anno: 2009
• Rilegatura: Paperback / softback
• Pagine: 432 p.
• Dimensioni: 228 x 152 mm
• Peso: 635 gr.
• EAN: 9781600375125

Testo in Spanish