Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture: New Directions for Philanthropic Fundraising, Number 18

Anno: 1998
Rilegatura: Paperback / softback
Pagine: 122 p.
Testo in English
Dimensioni: 229 x 151 mm
Peso: 165 gr.
  • EAN: 9780787998806
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This volume of New Directions for PhilanthropicFundraising offers sound advice on how nonprofits can maketheir message heard and become more savvy in their efforts toattract donors, participants, and ultimately, greater revenue tosupport the programs that fulfill their mission. The authorsillustrate how partnerships with for-profit businesses can be aneffective marketing technique and suggest practical steps forattracting and maintaining corporate sponsorships. They explain theimportance of developing a brand identity and recommend a number ofbrand-building strategies. Authors also discuss how to developrelationships with individual donors by treating them as customers, and report on successful, innovative marketing programs that havebeen implemented by nonprofits.