Marketing the Populist Politician: The Demotic Democrat

Robert Busby

Anno: 2009
Rilegatura: Hardback
Pagine: 232 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 436 gr.
  • EAN: 9780230522275
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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.