Marketing Revealed: Challenging the Myths

Willem Burgers

Anno: 2007
Rilegatura: Hardback
Pagine: 192 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 471 gr.
  • EAN: 9780230537149
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Descrizione

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.