Masters of Advertising Copy (RLE Marketing)

J. George Frederick (Curatore)

Taylor & Francis Ltd, 2014

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

• Curatore: J. George Frederick
• Editore: Taylor & Francis Ltd
• Collana: Routledge Library Editions: Marketing
• Anno: 2014
• Rilegatura: Hardback
• Pagine: 398 p.
• Dimensioni: 234 x 156 mm
• Peso: 612 gr.
• EAN: 9781138791145

Testo in English