McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire

Jeffrey Rothfeder

Anno: 2008
Rilegatura: Paperback / softback
Pagine: 272 p.
Testo in English
Dimensioni: 203 x 135 mm
Peso: 204 gr.
  • EAN: 9780060721855
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Descrizione
In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea-the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico-a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.