Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

di Patricia Rich (Autore)

Dana S. Hines (Autore)

Rosie Siemer (Autore)

Rowman & Littlefield, 2015

Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as: *Member acquisition *Membership planning and projections *Membership retention and renewals *Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

• Autore: Patricia Rich, Dana S. Hines, Rosie Siemer
• Editore: Rowman & Littlefield
• Collana: American Association for State and Local History
• Anno: 2015
• Rilegatura: Paperback / softback
• Pagine: 446 p.
• Dimensioni: 228 x 154 mm
• Peso: 694 gr.
• EAN: 9781442259812

Testo in English