Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

di Patrick Renvoise (Autore)

HarperCollins Focus, 2007

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoise and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

• Autore: Patrick Renvoise
• Editore: HarperCollins Focus
• Anno: 2007
• Rilegatura: Paperback / softback
• Pagine: 256 p.
• Dimensioni: 216 x 139 mm
• Peso: 281 gr.
• EAN: 9781595551351

Testo in English