Next. Now.: Trends for the Future

Marian Salzman, Ira Matathia

Anno: 2007
Rilegatura: Paperback / softback
Pagine: 320 p.
Testo in English
Dimensioni: 225 x 144 mm
Peso: 427 gr.
  • EAN: 9780230600010
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Descrizione
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.