Obviously Awesome by April Dunford

di Capsule Audio (Autore)

Brairwood Publishing LLC, 2025

This audiobook is narrated by a digital voice. Obviously Awesome: Positioning Your Product for Market Success This capsule version of April Dunford's "Obviously Awesome" captures its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. Discover why positioning—how your product is perceived in the market—is crucial to business success. Dunford reveals that customers don't buy the best product; they buy what they understand the fastest. Learn Dunford's proven 10-step positioning framework that has transformed struggling products into market winners: Identify your current positioning Define your competitive alternatives Determine unique attributes and capabilities Find value these attributes deliver Recognize your best-fit customers Create your market category Develop your positioning statement Test your positioning Implement across your organization Monitor and evolve as needed Through engaging case studies from her 25+ years as a tech executive, Dunford shows how proper positioning can transform good products into market leaders. Whether you're launching something new or repositioning an existing offering, these principles apply universally. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Perfect for entrepreneurs, marketers, and product managers who want to cut through market noise and ensure their products resonate with the right customers for the right reasons.

• Autore: Capsule Audio
• Durata in (hh:mm:ss): 00:24:27
• Anno edizione: 2025
• Editore: Brairwood Publishing LLC
• Lingua: Inglese
• EAN: 9798318233890