The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

di Bernard Jaworski (Autore)

Bob Lurie (Autore)

Emerald Publishing Limited, 2020

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

• Autore: Bernard Jaworski, Bob Lurie
• Editore: Emerald Publishing Limited
• Collana: American Marketing Association
• Anno: 2020
• Rilegatura: Paperback / softback
• Pagine: 304 p.
• Dimensioni: 229 x 152 mm
• Peso: 441 gr.
• EAN: 9781839826870

Testo in English