First published retrospective on American designer Paul Rand (1914-96), a major influence in the field of graphics and visual communication. Rand was an art director, teacher, writer and design consultant to major companies, including IBM, Olivetti and Ford. Foreword by distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University. A meticulous and detailed survey, organized by medium to explore the full range of Rand's advertising, publishing and corporate identity work. More than 400 illustrations from the Rand archive, including logos, posters, book design and unseen work.