11 Commandments of Sales - A Pocket Guide to Selling & Effective Communication

We all sell, not just in business; we all sell when we don't even know we are selling. There are tried and true ways to sell, and they work as well today as they did when cavemen were convincing other cavemen to use spears rather than rocks. From the Paleolithic era to the era of ChatGPT, sales methodologies have changed dramatically, except certain irrefutable sales aspects have not changed and won't change; these are the 11 Commandments of Sales. These 11 Commandments of Sales are the results of our authors' 40 years of sales experience, as well as the research and dissection of more than 100 best-selling sales, business, and communications books. The 11 Commandments of Sales were used by Henry Ford, Sam Walton, Bill Gates, Jeff Bezos, and Elon Musk, as well as thousands of other business titans, politicians, parents, teachers, lawyers, leaders, and followers. These 11 Commandments are irrefutable "laws" of sales and communicating, and since we put them in a "pocket guide" format you can refer to them daily. The difference between this book and the hundreds of other "sales" books out there is we narrowed things down to eleven irrefutable elements that both beginners and veterans must focus on, always, and forever. When we communicate with anyone there is a small or large degree of selling going on. When we convince a friend to try a restaurant we are selling, when an attorney is speaking to a jury they are selling, when we tell our kids to do well in school we are selling, and when we are trying to get people to believe sincerely in what we are saying, and trying to convince someone to buy our service, product, concept, notion, business, house, car, or merely ourselves, we are selling. Use these Commandments if you are a Beginner, and Expert, or In Between #1. Selling Yields Sales #2. Targeting #3. Preparation #4. Positioning #5. Objections #6. Time #7. Credibility #8. Control #9. Effort #10. Commitment #11. Delivery