The Political Marketing Game

Jennifer Lees-Marshment

Anno: 2011
Rilegatura: Hardback
Pagine: 259 p.
Testo in English
Dimensioni: 229 x 152 mm
Peso: 540 gr.
  • EAN: 9780230537774
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Descrizione

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.