Practical Shopify Offer Management

di Marek Kosno (Autore)

Marek Kosno, 2026

Shopify makes it easy to list a product and take a payment. It does not tell you what the product should cost. A Shopify store gives you four price fields per variant, three discount types, catalogs for every market and customer type, Smart Pricing tips, and profit reports that work only once a cost per item is recorded. None of it decides which price to set, which products deserve a place in the catalog, when to discount, or what to do when a product stops selling. This book does. Practical Shopify Offer Management rebuilds the methods of Practical Pricing Strategies for eCommerce for the Shopify platform. It is a strategy book, not a click-by-click manual: every chapter explains what you can use, how to use it, and where Shopify's data ends. You will learn how to: calculate three price floors (hard, target and clearance) that include returns, payment and Markets fees, shipping and marketing choose a starting strategy for four situations: competitor prices known or unknown, products unique or sold by others test prices with interval tests and Shopify's Smart Pricing experiments, and know how much each test can prove design a discount architecture within Shopify's limits, and show sales that respect the EU 30-day rule and FTC guidance price bundles, shipping thresholds, subscriptions, loyalty offers, B2B catalogs and international markets manage assortment, variants, availability, inventory turnover and GMROI, and clear stock without destroying margin run the whole system with a 90-day plan and a weekly, monthly and quarterly routine Chapters 4 to 39 end with a practical table: when to use the method, the data it needs, where that data is in Shopify, the decision rule, the guardrails and what to measure afterwards. Every chapter closes with its sources, each marked as a platform fact, a tested method or a working heuristic. Platform facts were checked in October 2026. Written for Shopify merchants, e-commerce managers and consultants in the United States and Europe.

• Autore: Marek Kosno
• Anno edizione: 2026
• Editore: Marek Kosno
• Formato: EPUB2 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798237501643