The Psychology of Influence: How Thoughts, Emotions, and Social Forces Shape Human Behavior

di Aakash Agrawal (Autore)

Aakash Agrawal, 2025

The Psychology of Influence: How Thoughts, Emotions, and Social Forces Shape Human Behavior is a deeply readable guide to the invisible forces that shape what people believe, choose, and become—often without realizing it. Blending classic psychological insights with modern realities of digital life, workplace culture, relationships, and mass media, the book reveals how influence operates long before a decision is made: in what we notice, how we interpret events, and which emotions rise first. Across twenty tightly structured chapters, readers learn why the mind relies on shortcuts, how language frames reality, and why feelings often steer behavior more powerfully than facts. The book explores the machinery of habit and reward in the dopamine economy, the persuasive force of identity, and the quiet pressure of social proof—how crowds, ratings, trends, and "what people like us do" can override private judgment. It examines authority and obedience, the magnetic pull of liking and similarity, and the urgency traps of scarcity and FOMO. It also explains why commitment escalates, why people justify choices after the fact, and how stories transport us into belief—fueling tribal thinking and polarization. More than an explanation of persuasion, this book is a practical literacy manual for modern life. It shows readers how to spot manipulation, slow down high-stakes decisions, and build "mental immunity" through clarity, boundaries, and second opinions. At the same time, it offers a moral framework for ethical influence—persuasion that respects autonomy, increases agency, and builds long-term trust rather than short-term compliance. Written in an engaging, bookish narrative style, The Psychology of Influence is for anyone who wants to understand human behavior more clearly—leaders, creators, professionals, parents, and everyday readers alike—and to live with greater awareness in a world competing constantly for attention, loyalty, and choice.

• Autore: Aakash Agrawal
• Anno edizione: 2025
• Editore: Aakash Agrawal
• Formato: EPUB2 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798233202773