The Psychology of Marketing: A Simple Guide to Big Ideas

di NOVA MARTIAN (Autore)

Walzone Press, 2025

Unlocking the mysteries behind what drives consumers, "The Psychology of Marketing: A Simple Guide to Big Ideas" offers a comprehensive yet approachable exploration of how psychological principles form the bedrock of successful marketing strategies. The book journeys from foundational concepts—such as perception, memory, motivation, and decision-making—to the sophisticated dynamics of persuasion, cognitive biases, and the power of storytelling. By grounding theory in real-world examples, the guide illuminates the invisible factors that shape consumer behavior and the pathways through which brands can ethically engage their audiences. Structured with clarity and depth, each chapter unpacks a vital domain of marketing psychology, from the emotional triggers that inspire loyalty to the influence of social proof and the impact of digital personalization. Readers will discover how brands build lasting bonds through identity, trust, and authenticity, employing psychological insights to design persuasive campaigns, create viral content, and nurture vibrant community ecosystems. Special attention is given to the accelerating digital landscape, where data-driven techniques and human-centered design are redefining the customer journey. Anchored by a thoughtful discussion of ethics, cultural considerations, and emerging trends, this guide equips both budding marketers and seasoned professionals with the tools to navigate future challenges responsibly. "The Psychology of Marketing" not only demystifies big ideas but also provides actionable frameworks for understanding, influencing, and respecting the modern consumer in a rapidly changing world.

• Autore: NOVA MARTIAN
• Anno edizione: 2025
• Editore: Walzone Press
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798231745036

Testo in en