Anno: 2007
Rilegatura: Hardback
Pagine: 234 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 529 gr.
  • EAN: 9780230549418
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Descrizione

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.