Public Relations: A Values-Driven Approach, Cases Edition

David W. Guth, Charles Marsh

Anno: 2006
Rilegatura: Paperback / softback
Pagine: 672 p.
Testo in English
Dimensioni: 232 x 191 mm
  • EAN: 9780205495382
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Public Relations: A Values-Driven Approach, Cases Edition,adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help the reader gain an understanding of the industry. An online Instructor's Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach, Cases Edition, teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students.