Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Mats Lindgren, Hans Bandhold

Anno: 2009
Rilegatura: Hardback
Pagine: 204 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 488 gr.
  • EAN: 9780230579194
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Descrizione

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.