Selling Bullsh*t

di Jack Dutton (Autore)

Jack Dutton Publishing, 2026

This audiobook is narrated by a digital voice. Selling Bullshit is not a sales manual. It’s a dismantling exercise. Every industry has its rituals, buzzwords and theatre. Property. Marketing. Recruitment. Coaching. LinkedIn. Conferences. Scripts. Frameworks. “Proven systems.” Most of it isn’t there to help you sell better. It’s there to make the seller feel in control and the buyer feel ignorant. This book takes those tactics apart. Written by someone who has spent decades inside sales-driven businesses, Selling Bullshit looks at how persuasion is dressed up as expertise, how confidence is manufactured, and how perfectly ordinary people end up repeating language they don’t believe, selling promises they can’t explain, and defending systems that don’t work for them. There are no funnels, acronyms or motivational slogans here. What you’ll find instead are clear explanations of: why sales theatre works even when everyone knows it’s nonsense how “authority” is created through tone, framing and repetition the difference between selling something real and selling reassurance why bullshit spreads fastest among intelligent, well-meaning people This is a book for anyone who has ever sat through a pitch, a seminar or a strategy meeting and thought: this feels wrong, but I can’t quite explain why. You don’t need to be in sales to recognise what’s going on. You just need to have been on the receiving end. Selling Bullshit won’t make you richer, louder or more confident overnight. But it may help you spot the game sooner — and decide whether you want to play it at all.

• Autore: Jack Dutton
• Durata in (hh:mm:ss): 02:32:24
• Anno edizione: 2026
• Editore: Jack Dutton Publishing
• Lingua: Inglese
• EAN: 9780466816759