Social Media for Fashion Marketing: Storytelling in a Digital World

di Wendy K. Bendoni (Autore)

Bloomsbury Publishing PLC, 2017

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media

• Autore: Wendy K. Bendoni
• Editore: Bloomsbury Publishing PLC
• Anno: 2017
• Rilegatura: Paperback / softback
• Pagine: 272 p.
• Dimensioni: 270 x 210 mm
• Peso: 952 gr.
• EAN: 9781474233323

Testo in English