Start-up Marketing Strategies in India

M. Anil Ramesh (Curatore)

Priya Grover (Curatore)

Emerald Publishing Limited, 2019

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.  Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).   Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.  The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.

• Curatore: M. Anil Ramesh, Priya Grover
• Editore: Emerald Publishing Limited
• Anno: 2019
• Rilegatura: Hardback
• Pagine: 264 p.
• Dimensioni: 229 x 152 mm
• Peso: 486 gr.
• EAN: 9781787567566

Testo in English