Strategic International Marketing: An Advanced Perspective

T. C. Melewar, Suraksha Gupta

Anno: 2011
Rilegatura: Paperback / softback
Pagine: 336 p.
Testo in English
Dimensioni: 246 x 189 mm
Peso: 650 gr.
  • EAN: 9780230580244
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

€ 47,37

€ 50,39

Risparmi € 3,02 (6%)

Venduto e spedito da IBS

47 punti Premium

Disponibile in 10 gg

Quantità:
Descrizione

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.