Transport For Humans: Are We Nearly There Yet?

di Pete Dyson (Autore)

Rory Sutherland (Autore)

London Publishing Partnership, 2021

Engineers plan transport systems, people use them. But the ways in which an engineer measures success - speed, journey time, efficiency - are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all. As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements - as well as the ways in which we use them - but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work-life priorities have shaken up long-held assumptions. There is a new way forward. This book maps out how to design transport for humans.

• Autore: Pete Dyson, Rory Sutherland
• Editore: London Publishing Partnership
• Collana: Perspectives
• Anno: 2021
• Rilegatura: Paperback / softback
• Pagine: 288 p.
• Dimensioni: 216 x 138 mm
• EAN: 9781913019358

Testo in English