The Visual MBA

di Jason Barron (Autore)

Penguin, 2019

THE INTERNATIONAL BESTSELLER | HALF A MILLION COPIES SOLD LEARN THE ESSENTIALS OF A TWO-YEAR MBA IN JUST A FEW HOURS — WITH THIS SMART, ILLUSTRATED GUIDE Do you want the knowledge of an MBA without the lectures, exams, or hefty tuition fees? The Visual MBA distils two years of business school into one engaging, easy-to-read book. In clear visuals and concise explanations, it breaks down the key ideas every business leader needs to know, including: Marketing and Branding Leadership and Management Accounting and Finance Strategy and Innovation Organisational Behaviour And much more Whether you’re starting your career, running your own business, or refreshing your management skills, The Visual MBA gives you the practical tools and frameworks to think and act like an leader. Skip the jargon, save the time, and master the fundamentals of business in one indispensable guide. ‘For the self-learner, the curious reader, or even the MBA graduate looking for a condensed reminder of their coursework, this book is an engaging and valuable tool’ The Indian Book Club

• Autore: Jason Barron
• Anno edizione: 2019
• Editore: Penguin
• Formato: EPUB3 con Adobe DRM
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9780241386699