WHY DO SMART PEOPLE LOSE MONEY?

di DANIEL EDWARD HARTMANN (Autore)

HBBR EDITIONS, 2026

The price stays the same, yet a monthly payment can make it feel smaller. A discount may offer the thrill of saving while encouraging us to spend more. A falling investment can hold our attention long after we would have stopped buying it. Even a bonus or tax refund may feel like money with its own rules. Why do these things happen to intelligent people who research, compare, plan, and know how to do the math? In Why Do Smart People Lose Money?, Daniel Edward Hartmann explores the fascinating space where behavioral economics meets everyday life. Drawing on research and documented stories, he follows shoppers facing irresistible offers, investors wrestling with their convictions, companies learning how to shape purchasing decisions, and people struggling to resist the next bet. The result is a revealing look at how the context surrounding a choice can change what we feel—without changing the numbers. Mental accounting, anchoring, loss aversion, sunk costs, and overconfidence become more than textbook terms. They turn into recognizable situations: the bargain that becomes an excuse to buy, the installment that fits this month but reaches into the next twelve, and the loss that seems to demand one more chance. This book is not a lecture against pleasure, credit, or consumption, and it offers no shortcut to wealth. Some purchases are worth every dollar. Nor does it blame people for circumstances beyond their control: limited income, emergencies, and unequal opportunities can leave little room for choice. Hartmann's invitation is both practical and deeply human. Learn to see the entire decision, notice the invisible pressures around it, and give your money a purpose that belongs to you. The question is not simply how to spend less. It is what deserves the hours of work, hopes, and possibilities that every dollar represents.

• Autore: DANIEL EDWARD HARTMANN
• Anno edizione: 2026
• Editore: HBBR EDITIONS
• Formato: EPUB2 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798237439434