Alien Thinking

di Jean-Louis Barsoux (Autore)

Cyril Bouquet (Autore)

Michael Wade (Autore)

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Penguin Business, 2021

Brought to you by Penguin. How do you come up with ideas that change the world? ________________ This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own. ________________ 'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly 'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

• Autore: Jean-Louis Barsoux, Cyril Bouquet, Michael Wade
• Narratore: Daniel Henning
• Durata in (hh:mm:ss): 09:38:38
• Anno edizione: 2021
• Editore: Penguin Business
• Lingua: Inglese
• EAN: 9780241511503