This text is for individuals and entrepreneurs who are unable or unwilling to spend money on setting up a website. The book removes two of the major stumbling blocks to creating an online presence - expense and know-how! It shows readers where to find free Internet tools for creating a Web site, including ISPs, graphics, and performance tools. The book covers how to maximize the promotion and profitability of the created Web sites on the cheap by teaching effective Web design, various methods of site promotion, and affiliate programs. Features include special $-designated icon sections describing when and how the reader might want to upgrade from a free method to an alternate one with a fee.