Creating a Data–Driven Organization

di Carl Anderson (Autore)

O'Reilly Media, 2015

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models-from data collection and analysis to the insights and leadership that drive concrete actions. You'll learn what works and what doesn't, and why creating a data-driven culture throughout your organization is essential.Start from the bottom up: learn how to collect the right data the right way Hire analysts with the right skills, and organize them into teams Examine statistical and visualization tools, and fact-based story-telling methods Collect and analyze data while respecting privacy and ethics Understand how analysts and their managers can help spur a data-driven culture Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer

• Autore: Carl Anderson
• Editore: O'Reilly Media
• Anno: 2015
• Rilegatura: Paperback / softback
• Pagine: 302 p.
• Dimensioni: 228 x 151 mm
• Peso: 436 gr.
• EAN: 9781491916919

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