Creating Experience Value in Tourism

Nina K Prebensen (Curatore)

Joseph S Chen (Curatore)

CABI Publishing, 2022

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

• Curatore: Nina K Prebensen, Joseph S Chen
• Editore: CABI Publishing
• Anno: 2022
• Rilegatura: Paperback / softback
• Pagine: 272 p.
• Dimensioni: 244 x 172 mm
• Peso: 676 gr.
• EAN: 9781800621503

Testo in English