The Economics of Beer

Anno: 2019
Rilegatura: Paperback / softback
Pagine: 400 p.
Testo in English
Dimensioni: 234 x 156 mm
  • EAN: 9780198833390
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

Approfitta delle promozioni attive su questo prodotto:

€ 18,64

€ 21,93

Risparmi € 3,29 (15%)

Venduto e spedito da IBS

19 punti Premium

Disponibile dal 1 febbraio 2019 Inserisci la tua email
ti avviseremo quando sarà disponibile
Descrizione
Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.