A Global View on Intercultural Management: Challenges in a Globalized World

di Jurgen Rothlauf (Autore)

De Gruyter, 2014

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

• Autore: Jurgen Rothlauf
• Editore: De Gruyter
• Collana: De Gruyter Studium
• Anno: 2014
• Rilegatura: Paperback / softback
• Pagine: 360 p.
• Dimensioni: 240 x 170 mm
• Peso: 608 gr.
• EAN: 9783110400625

Testo in English