Impact of Globalization on Organizational Culture, Behaviour and Gender Role

di Mirjana Radovic-Markovic (Autore)

Information Age Publishing, 2012

The ""new"" in new economy means a more stable and longer growth, with more jobs, lower inflation and interest rates, explosion of free markets world wide, the unparalleled access to knowledge through the Internet and new type of organisation which affects organisational change. Organisational change is the adoption of an organisational environment for the sake of survival. Namely, the old principles no longer work in the age of Globalisation. Businesses have reached the old model's limits with respect to complexity and speed. At the same time, the challenge which new economy brings to small businesses managers is the use of new business approach and the strong will for organisational changes and adaptation to global market demands. There are several types of organisational changes that can occur- strategic changes, organisational cultural changes; involve organisational structural change, a redesign of work tasks and technological changes. In line with these changes, there is strong expectation of employee to permanent improve their knowledge and become an integral part of successful business formula in order to respond to the challenges brought by the global economy. It means a request for learning organisation which is characterised as an organisation creating, gaining and transferring the knowledge, and thus constantly modifying the organisational behaviour. Reader will refine their theoretical understanding of globalisation by studying its concrete manifestations in three domains: organisational culture, behaviour, and gender.

• Autore: Mirjana Radovic-Markovic
• Editore: Information Age Publishing
• Anno: 2012
• Rilegatura: Hardback
• Pagine: 250 p.
• EAN: 9781617356964

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