The Marking Enterprise: Business Success and Societal Embedding
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Editore: Palgrave Macmillan
Collana: INSEAD Business Press
Anno: 2006
Rilegatura: Hardback
Pagine: 241 p.
Testo in English
Dimensioni: 235 x 155 mm
Peso: 538 gr.
- EAN: 9780230001879
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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