Mass Customization: Challenges and Solutions

Thorsten Blecker (Curatore)

Gerhard Friedrich (Curatore)

Springer-Verlag New York Inc., 2006

Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization. In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.

• Curatore: Thorsten Blecker, Gerhard Friedrich
• Editore: Springer-Verlag New York Inc.
• Collana: International Series in Operations Research & Management Science
• Anno: 2006
• Rilegatura: Hardback
• Pagine: 282 p.
• Dimensioni: 235 x 155 mm
• EAN: 9780387322223

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