Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis

Paul J. Traudt

Anno: 2004
Rilegatura: Paperback
Pagine: 224 p.
Testo in English
Dimensioni: 234 x 176 mm
Peso: 432 gr.
  • EAN: 9780205395675
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Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.