Media, Organizations and Identity

Lilie Chouliaraki

Curatore: Mette Morsing
Anno: 2009
Rilegatura: Hardback
Pagine: 214 p.
Testo in English
Dimensioni: 216 x 140 mm
Peso: 415 gr.
  • EAN: 9780230515512
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Descrizione

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.