Merch: We Love Our Customers

Counter-Print, 2026

Through thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep. Merchandise has always been branding’s quiet companion — from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use. Merch: We Love Our Customers boasts eight distinct cover designs, each adorned with a unique image. Please note, orders will be fulfilled at random and a variety of jackets is not guaranteed.

• Editore: Counter-Print
• Anno: 2026
• Rilegatura: Paperback / softback
• Pagine: 200 p.
• Dimensioni: 255 x 190 mm
• EAN: 9781915392152

Testo in English