Establishing, Managing and Protecting Your Online Reputation

Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance. This book offers doctors a step-by-step guide on how to use social media to manage an online reputation. It also provides insider tips on how to respond to online ratings and a guide to work with all of the major physician review sites. Do not let others define you on the web. Take control of your online reputation now! Unlike guides written by professional marketing gurus, this book offers dozens of stories and case studies from the perspective of practicing physicians and engaged patients. BENEFITS: Unlike guides written by professional marketing gurus, this book offers insights from an in-the-trenches practicing physician's perspective. The advice on managing an online reputation is scattered on the web, requiring time and effort to find. This book combines advice and anecdotes from dozens of other physicians, social media leaders and patients, all in a single, handy resource. Doctors and office managers know they need to "get involved with social media" but don't know how or where to start. This book allows them to immediately tap into authoritative insight - in a calming way - not in an alarmist manner. Chapter 5 includes profiles of 12 physician rating sites such as Healthgrades, Yelp, Vitals and Angie's List and how physicians can proactively create content and harness the power of social media to help their online reputation and to better patient care. The entry format allows the reader to pick and choose from the sections most important to their practice. Bottom line: If doctors don't take steps to define themselves, patients will.