Open Strategy

di Stephan Friedrich von den Eichen (Autore)

Julia Hautz (Autore)

Kurt Matzler (Autore)

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The MIT Press, 2021

Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times). Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas! Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. Business-strategy experts from both academia and management consulting introduce tools for each of the 3 stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open Strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

• Autore: Stephan Friedrich von den Eichen, Julia Hautz, Kurt Matzler
• Anno edizione: 2021
• Editore: The MIT Press
• Formato: EPUB3 con Adobe DRM
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9780262366816