THE PSYCHOLOGY OF COLORS: In Marketing And Branding, Fashion, Interior Designing, Sports And Healthcare n

di Deo Kitasa (Autore)

Deo Kitasa, 2025

This book isn't just a theoretical exploration; it's a practical guide, illuminating how color subtly shapes our perceptions, drives our decisions, and influences our interactions. From the vibrant hues of a brand logo that instantly communicates its values to the carefully chosen palette of a hospital room designed to promote healing, "Color: The Silent Influencer" unravels the hidden language of color. Explore how marketers leverage color to build brand identity and entice consumers, how fashion designers use color to create trends and express individuality, and how interior decorators craft atmospheres that evoke specific emotions. Discover the psychological edge color can provide in sports, from the perceived aggression of a red uniform to the calming focus of a blue one. Finally, understand the crucial role color plays in healthcare, fostering a sense of well-being and contributing to the healing process. Packed with real-world examples, insightful research, and practical advice, this book empowers you to harness the power of color in your own life and work.

• Autore: Deo Kitasa
• Anno edizione: 2025
• Editore: Deo Kitasa
• Formato: EPUB2 con DRMFREE
• Lingua: en
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798230832850