ROKU RULES! Powering the Smartest Ads on Television

di Damon Zwicker (Autore)

Damon Zwicker, 2025

This audiobook is narrated by a digital voice. Discover how a scrappy streaming device company rewrote the future of television advertising. Roku Rules takes you inside one of the most remarkable transformations in the media industry—how Roku evolved from a hardware underdog into the most powerful force in connected TV (CTV) advertising. This insider case study is a must-listen for media professionals, marketers, brand strategists, ad tech executives, and anyone fascinated by the convergence of content, commerce, and data. Learn how Roku: Built an AVOD-first strategy while competitors chased subscriptions Turned The Roku Channel into a brand-safe, high-performance ad juggernaut Used first-party data and OS-level access to outmaneuver Meta, YouTube, and even Netflix Pioneered shoppable TV through groundbreaking partnerships with Walmart and Instacart Navigated ad slowdowns, layoffs, and platform pressure without losing its vision From real-time measurement to retail media, from screensavers to smart home integrations, Roku Rules reveals the bold, strategic choices behind Roku’s rise—and how it quietly became the smartest advertising engine on your screen. Whether you're an advertiser looking to make smarter buys, a brand leader exploring data-driven storytelling, or a creator curious about the streaming ecosystem, this audiobook delivers insights, inspiration, and the playbook of a company that didn’t just follow the trends—it created them. Keywords: Roku, advertising, ad tech, connected TV, CTV, AVOD, first-party data, retail media, brand safety, streaming, media strategy, Roku Channel, shoppable TV, performance marketing, digital advertising, OneView, marketing innovation, smart TV, TV ads, ad targeting, ad measurement, ad-supported streaming, programmatic TV

• Autore: Damon Zwicker
• Durata in (hh:mm:ss): 01:45:22
• Anno edizione: 2025
• Editore: Damon Zwicker
• Lingua: Inglese
• EAN: 9798318331428